Work

Projects shaped by usefulness, not by noise.

I am most interested in products that guide people through real tasks, reduce confusion, and support actual services.

01

Featured Platform

EthioDV

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EthioDV helps Ethiopian Diversity Visa applicants move through a complex process with better guidance, digital support, and less friction.

Consulting Date Conversion Photo Editing Global Payments
  • Supports a high-stakes, time-sensitive user journey
  • Combines service workflows with digital utility
  • Designed to improve clarity and access
02

Broker Website

Mister Delala

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Mister Delala is a brokerage site for homes and cars, built to keep listings, browsing, and inquiry flows straightforward.

Homes Cars Listings Lead Flow
  • Clearer experience for a broker audience
  • Better path from browsing to contact
  • Built around direct usability

Approach

Three things I care about when I build.

Clarity first

If a product needs to guide people, the structure has to feel immediately understandable.

Real workflows

I like products that support actual service delivery, not just attractive presentation.

Steady improvement

Good products get better by removing friction and sharpening the main path over time.

Resume

See the broader background behind the work.

The resume page includes experience, skills, education, and the downloadable PDF.