Clarity first
If a product needs to guide people, the structure has to feel immediately understandable.
Work
Projects shaped by usefulness, not by noise.
I am most interested in products that guide people through real tasks, reduce confusion, and support actual services.
01
Featured Platform
EthioDV
EthioDV helps Ethiopian Diversity Visa applicants move through a complex process with better guidance, digital support, and less friction.
Consulting
Date Conversion
Photo Editing
Global Payments
- Supports a high-stakes, time-sensitive user journey
- Combines service workflows with digital utility
- Designed to improve clarity and access
02
Broker Website
Mister Delala
Mister Delala is a brokerage site for homes and cars, built to keep listings, browsing, and inquiry flows straightforward.
Homes
Cars
Listings
Lead Flow
- Clearer experience for a broker audience
- Better path from browsing to contact
- Built around direct usability
Approach
Three things I care about when I build.
Real workflows
I like products that support actual service delivery, not just attractive presentation.
Steady improvement
Good products get better by removing friction and sharpening the main path over time.
Resume
See the broader background behind the work.
The resume page includes experience, skills, education, and the downloadable PDF.